Internal Linking Blueprint
A documented linking blueprint improves consistency and helps teams scale content without losing structural quality.
At a glance
- Anchor text rule set by page type
- Primary and secondary target mapping
- Quarterly link refresh checklist
- Measurement framework for assisted revenue
Download the Blueprint
Use this sheet to assign one primary commercial destination before a post is drafted or refreshed.
Blueprint
Internal Linking Blueprint
CSV worksheet for source-page mapping, target selection, anchor angle guidance, and recurring reviews.
- Source pages and page-type fields
- Primary and secondary destination columns
- Anchor guidance, owner, and review date
Core columns to include in the blueprint
The blueprint should make link decisions easy to follow for anyone touching the page. Keep it simple enough to update regularly but detailed enough to show the relationship between editorial pages and commercial destinations.
A spreadsheet or shared doc is usually enough as long as it stays current.
- Source page and page type
- Primary commercial target and secondary targets
- Suggested anchor approaches by intent
- Review date and owner for refreshes
A quick checklist
- Document top traffic pages and their target destinations
- Add anchor guidance instead of only listing URLs
- Review the blueprint after merchandising changes
- Use the same system for new and refreshed articles